The stress test

I developed the idea, concept, and wrote all copy for this campaign. Intel® introduced Intel® Evo™—its most powerful laptop technology yet—but we knew the strength of its performance needed to be demonstrated, not just stated.

To bring this to life, we took a unique approach: assembling Europe’s top 10 creative talents for a live, real-time stress test of the Intel® Evo™. This one-of-a-kind challenge put a single laptop through intense, real-world demands, allowing Intel® Evo™ to prove itself in the hands of those who expect the best.