What does a copywriter do?

Some people think copywriters “make things sound nice.”
Others assume we write captions and clever slogans all day.
The truth? A good copywriter helps brands think clearly, speak confidently, and connect meaningfully—with the right words in the right places.

I’m a freelance copywriter, and here’s what I actually do (besides explaining what a copywriter does).

I write copy that turns into campaigns, websites, and commercials.

Words are only the beginning.
I craft messaging for:

• Advertising campaigns (print, digital, and out of home)

• Scripts for video and TV commercials

• Website and landing page copy

• Brand films and voiceovers

• Product descriptions and UX microcopy

• Social media content with strategy baked in

• Crafting text using SEO keywords

• Concept development for events and product launches

If it needs to be written and make people care, it’s in my wheelhouse.

I give brands a voice and a reason to be heard.

A strong brand voice doesn’t happen by accident.
I help shape it, refine it, and make sure it sounds like someone, not just something.
Whether it’s playful, polished, bold, or understated, I make sure it speaks consistently across every touchpoint.

I turn complexity into clarity.

Whether it’s a new product, a niche service, or a complicated concept, I simplify it without dumbing it down.

Think of me as a translator: from internal language to external messaging, from deck to dialogue, from “we’re not sure what this is yet” to “ohhh, that’s smart.”

I write to make things happen.

Great copy isn’t just about sounding good: it’s about sparking action.
Click. Sign up. Get curious. Change your mind. Share it with a friend.
I write with outcomes in mind, whether we’re selling a product or telling a bigger brand story.

I collaborate to solve problems, not just fill in text boxes.

Sometimes the best solution isn’t a headline. It’s a product idea, a service tweak, a campaign concept, or something unexpected on a street corner.

Good copy doesn’t live in isolation. It’s part of a bigger picture—and I love helping build that picture.

So what does a copywriter do?

We think.
We write.
We solve problems with language and help brands sound like themselves at their very best.

If you’re looking to hire a freelance copywriter for campaigns, content, or concept development, I'm always happy to talk.

Get in touch or view my portfolio.