What my work didn’t tell you about me
As a copywriter, I’ve always believed actions speak louder than words (ironic, I know). I’m most drawn to uncovering insights, shaping services, and developing products for brands, not just writing headlines.
Since 2021, I’ve worked with clients like Lamborghini, Honda, Intel, Huawei, Q8, Ferrero, Lindt, Reckitt Benckiser, and Midea, ideating and crafting copy for TV, OLV, print and social media campaigns.
Now, I’ve expanded my role to include strategy. My approach? Hands-on, identifying the issues brands need to solve and crafting smart, actionable solutions that resonate.
Taking on a broader role has shown me one hard truth in advertising: if it only appeals to people in the industry, it’s not a good solution.
Thanks for browsing my portfolio. I’d love to connect if you’re curious about my approach or interested in collaborating.
Work Experience:
2022-2024: Copywriter at Havas Milan
2021-2022: Junior copywriter at Casta Diva Ideas
Education:
2024: Berghs Soc
2020-2021: Accademia di comunicazione
2016-2018: The Royal Central School of Speech and Drama
Awards:
One Show - Young Ones Student Awards - Ikea Small Business
