Ikea small business

This project, completed in early 2021, won Gold at both One Show and ADC Italy in the student category. I developed the strategy, concept and copy.

The brief was to help small businesses recover from pandemic losses, as many consumers had shifted to larger stores and online shopping.

The idea was for Ikea to support these businesses by displaying their products in Ikea’s in-store room setups, giving customers the chance to discover and buy local items while browsing.